with Brian Tracy, Dr Marshall Goldsmith, Dr Gennady Polonsky and Dr Graziano Dominici.

BBEE Business Forum 2017 – The best two business days in 2017

Two incredible days, the world’s brightest minds in Hotel Crowne Plaza, Belgrade, 29 i 30 May 2017. Limited number of seats. Tickets are on sale now. Get yours! The schedule and topics are preliminary and directional – changes are possible.

VIP session with Brian Tracy or with Dr Marshall Goldsmith are limited to only 30 people.

Seminars will be held in English with simultaneous translation in Serbian. All lectures will be available for review 30 days after the conference.


In case you cannot find the information you are looking for, please contact our customer service at We’re always happy to help you!!

Dr Marshall Goldsmith talks about his lectures at BBEE Business Forum 2017


Brian Tracy

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. Brian’s goal is to help you achieve your personal and business goals faster and easier than you ever imagined.
Brian Tracy is the world’s leading business consultant and trainer in the areas of business and personal development. In the last 25 years Brian Tracy has consulted more than 1,000 companies in the field of strategic planning and development, some of which are in the Fortune 500 - IBM, Ford, Suzuki, Federal Express, Hewlett-Packard, Coca Cola, American Express, Ernst & Young and others.

Dr Marshall Goldsmith
LEADERSHIP, Developing Ourselves, Our People and Our Teams

Dr Marshall Goldsmith, world-renowned business educator and coach is the leading expert in his field. At the recent Thinkers50 ceremony in London, Marshall was recognized again as the World’s #1 Leadership Thinker and #1 Executive Coach. His newest book, Triggers, is a #1 New York Times and Wall Street Journal best seller, as well as an Amazon Best Business Book of the Year. He served on the Board of the Peter Drucker Foundation for ten years.
Marshall’s professional acknowledgments include: Institute for Management Studies – Lifetime Achievement Award (one of only two ever awarded), American Management Association - 50 great thinkers and leaders who have influenced the field of management over the past 80 years, BusinessWeek – 50 great leaders in America, Wall Street Journal – top ten executive educators, Forbes – five most-respected executive coaches, Leadership Excellence – top five thinkers on leadership, Economic Times (India) – top CEO coaches of America, Economist (UK) – most credible executive advisors in the new era of business, National Academy of Human Resources – Fellow of the Academy (America’s top HR award), World HRD Congress – 2011 global leader in HR thinking, 2011 - Tata Award (India) for Global HR Excellence, Fast Company – America’s preeminent executive coach and Leader to Leader Institute – 2010 Leader of the Future Award. His work has been recognized by almost every professional organization in his field.

Dr Gennady Polonsky

Dr Gennady Polonsky, Ph D in Economics, Reader in International Economics and former senior academic. Currently Management Development consultant, business speaker, co-author of several books published in the UK, USA, Canada, Japan and Russia including recent texts, The Russian province after communism: enterprise continuity and change (Macmillan, 2000), Management in Transition: From the Berlin Wall to the Wall of China (2002). Also published several case studies business books that are now used within several prestigious Universities including Copenhagen Business School, Kutztown University, USA, Moscow State University (Business School), Russia, Bergen School of Economics and Business Administration in Norway and many others.
During the last 17 years, he has been working as an International consultant and a Team Leader in more than 20 major projects for the European Union, UNDP, World Bank in IPA, NIS, ENP, MEDA and MENA regions, Central Asian countries managing more than 60 mill Euros in projects value.
Gennady has conducted more than 2000 seminars and conference presentations for business, academic, charity, NGOs and other institutions in 27 countries of the world on both sides of Atlantic.

Dr Graziano Dominici

Dr Graziano Dominici is the founder of DSM (Dance Space Molecules) coaching methodology.
DSM offers a series of exercises and tools that can be used in order to transform a chosen space - area in life. That could be a job, relationship or any other chosen area.
He studied medicine at University of Turin, and specialized in physical therapy in Novara and Verona, Italy. One of his greatest goals is to encourage and support people to find out who they really are, to embrace their true nature and reach their full potential, what he considers one of the ways to be happy and at the same time to contribute to society, to others and to oneself.

Host and Facilitator

Mirjana Gomilanović, PCC

Mirjana is a professional certified coach in the field of leadership development and organizational growth, the author of a book "Lighthouse in me" and Executive Director of “One2grow-Leadership Coaching" Agency. Her specialty is development of leadership competencies, building work life integration as well as change management, the definition of company values ​​and creating a corporate culture. In recent years, Mirjana conducts projects designed for management and employees of large international companies, based on individual and team coaching. In her work she uses personal experiences, which was acquired by working for more than ten years as director of sales and marketing in large companies (IBM, Siemens, Telekom Serbia, Orion Telecom). Within the coaching and training practice she collaborates with numerous national and international companies, such as: UNICEF, DHL, Banca Intesa, Metro Cash & Carry, Ertse banka, Delta Holding, Ferring Pharmaceuticals, VIP mobile, Direct media, Hemofarm and many others.

Stella Karl Ćosić

Stella works as an Executive & Leadership Coach, Trainer & Facilitator. She started her coaching practice after more than 20 years of working experience, managing high performing teams in the field of Advertising and Marketing in Saatchi & Saatchi and Nike Marketing team, to General Manager position in FMCG sector. She works with individual clients, teams and groups. Her greatest passion is in supporting people develop their potential. People are naturally creative, resourceful and whole, and they don’t need to be fixed. They need to be seen, listened, accepted, acknowledged and challenged. Only then they are capable to develop their fullest potential. Stella is an CTI Graduate CPCC (Certified Professional Co-Active Coach), and among many certifications, Stella is probably, the only Certified MGSCC Coach with Marshall Goldsmith Stakeholders Centered Coaching, in Serbia. Within her coaching practice she collaborates with numerous companies, such as: Adidas, Banca Intesa, Erste Bank, NLB Bank, Ernst Young, Generali Insurance, Tarkett, Telenor, Frikom, and many others.

Brian Tracy talks about his new program "Maximum Achievement 2.0" at BBEE Business Forum 2017


08.00 – 09.00


09.00 – 09.15


09.15 – 18.30

Time First day - 29.05.2017 Second day - 30.05.2017 Time
09:00 - 09:15 The Power of Knowledge – Welcome
Mirjana Gomilanović
Common Sense – Welcome
Stella Karl Ćosić
09:00 - 09:15
09.15 - 10.45 Maximum Achievement 2.0
Brian Tracy
Coaching for Leadership
Dr Marshall Goldsmith
09.15 - 10.45
10.45 – 11.00 Coffee break Coffee break 10.45 – 11.00
11.00 - 12.30 Maximum Achievement 2.0
Brian Tracy
Coaching for Leadership
Dr Marshall Goldsmith
11.00 - 12.30
12.30 – 13.15 Coffee break Coffee break 12.30 – 13.15
13.15 – 14.45 Maximum Achievement 2.0
Brian Tracy
Companies Restructuring
Dr Gennady Polonsky
13.15 – 14.15
Brian Tracy and Dr Marshall Goldsmith
Dance Space Molecules
Dr Graziano Dominici
14.15 – 15.15
15:15 - 15:30 Coffee break Coffee break 15:15 - 15:30
15:30 - 17:00 Coaching for Leadership
Dr Marshall Goldsmith
PANEL - What Got You Here Won't Get You There

15.30 - 18:30
17:00 - 18:30

facilitator: Mirjana Gomilanovic
VIP SESSION Dr Marshall Goldsmith 15.30 – 17.00
17.00 – 18.30 VIP SESSION Brian Tracy Q&A with Dr Gennady Polonsky 17.00 – 17.45
Q&A with Dr Graziano Dominici 17.45 – 18.30
19.00 – 22.00 VIP PARTY

Coffee break

10.45 – 11.00
15.15 – 15.30

Launch break

12.30 – 13.15


19.00 – 22.00
29.04.2017 - only for business and vip packages

About Seminars

For a detailed agenda, click on one of the images below.


Marshall Goldsmith BBEE


Gennady Polonsky BBEE


Graziano Dominici BBEE


In this seminar you will learn:

  • The three most important factors influencing your life today and how you can use them to your best advantage;
  • The real reason why some individuals and companies are more successful than others, and how you can apply it to everything you do;
  • The most important single discovery in personal performance and how you can control your results in every area of your life;
  • The thinking skills of the most successful people, based on 350,000 interviews, and how you can apply them to yourself;
  • The most important single quality you can develop for success, happiness and high performance;
  • Four essential thinking skills that you can develop to perform at a higher level than ever before;
  • The focal point process of thinking for higher achievement and better results;
  • How to determine your “Economic Denominator” in each of the four critical areas of life;
  • The importance of future-orientation, and how to develop vision, values, mission, purpose and goals for yourself and your business;
  • How to set and achieve goals using a powerful seven step method that will enable you to accomplish more in the next year than ever before;
  • Ways to develop your area of excellence and competitive advantage, and to determine the key result areas of your life and work;
  • The most powerful techniques ever discovered to enable you to focus and concentrate on your most valuable activities;
  • How to think like the most successful and productive people, and unlock your inborn abilities for creativity and innovation;
  • The importance of thinking about sales and marketing in your business, and how to increase revenues immediately;
  • Proven strategies to increase your income and achieve financial independence;
  • The 1,000% Formula for success, and how you can double and triple your productivity, performance and output;
  • The five keys to getting along better with everyone in your personal and business life;
  • The most important business skill you must have to get things done;
  • The seven rules for success in the 21st century.


In this seminar you will learn:

  • The Trouble with Success - what challenges come with success in leadership;
  • Coaching for Leadership, support successful leaders to be even better;
  • How can I become more effective as a leader;
  • What Got You Here Won't Get You There;
  • How to use 'what to stop' as a leader;
  • A positive way to help yourself and others – feed forward;
  • Models for leadership development;
  • MGSCC coaching methodology
  • Building and Training Team;
  • Coaching for behavioural change, team building;
  • Building Employee Engagement, creating conditions for personal initiative;
  • Triggers for behavioural change - how to use the structure to achieve the objectives;
  • Daily question process;
  • Become the person you want to be;
  • Here's how I can increase my performance as a human being.

DR GENNADY POLONSKY - Practical Lessons from Companies Restructuring: How not to turn great idea into disaster

In this seminar you will learn:

  • Why restructuring is needed?
  • Restructuring supermarket – which fashion suits you most (types of restructuring : downsizing, organisational, legal etc);
  • How to identify what is needed to be restructured?
  • Why to start restructuring when the sky is still so clear?
  • How to make a SWAT team of crisis management experts?
  • How to implement the restructuring process and not to lose the company?
  • How to communicate the process to the inside and outside shareholders?
  • How to avoid workplace disruptions and gain instant credibility with the employees?
  • Communication - bottom up and top down;
  • How to know when to stop the process – Ongoing benchmarking?
  • Socially responsible restructuring myth?
  • Restructuring in Russia - the relevance of the experience for Serbia and Balkans;
  • Failure to address any one of these challenges for sure will cause the restructuring to fail.


In this seminar you will learn:

  • Define rules and borders of your own spaces. By doing this, you will practice to expand and grow your life. This will give you information what you have to keep in order not to lose yourself even in situations that you consider stressful.
  • Boost rational thinking and creativity, and start noticing new opportunities by activating your prefrontal brain (frontal cortex).
  • Activate some parts of the brain in order to unlock limitations and unleash your true potential.
  • Identify and describe spaces that you would like to improve.
  • Identify and define your short term achievements.
  • Identify and define your long term achievements.
  • Identify what are your true values and what are your primary motivations.
  • “Why” exercise – linear and non linear analysis of identified achievements.
  • Review all achievements and identify a set of short term achievements that are aligned with your long term goals, your nature and your personal values. This will give you ease and clarity with determining priorities in order to avoid to be overwhelmed.
  • Prioritize achievements and make actions plans.
  • Get and stay motivated, inspired and confident despite any external “disturbing” factors.
  • Establish healthy habits, behaviors and states that will work to your advantage.

Forum for inspirational ideas, business transformation and action!

BBEE Business Forum 2017 is ideal for experts in the areas of business development and consulting, business owners, top management and experienced marketing, PR and sales teams. This exclusive event will also be an opportunity for networking and direct conversations with other business people and decision makers.

380 EUR 790 EUR 990 EUR
Access to the Seminar Everything included in the Standard package plus Everything included in the Business package plus
Lunch and Coffee breaks VIP seats First two row seats
All presentations will be available to listen for 30 days on request VIP session with Brian Tracy limited number of participants Lunch with speakers
Brian Tracy Certificate & Dr Marshall Goldsmith Certificate VIP session with Marshall Goldsmith limited number of participants VIP networking evening on the first day of the Forum limited number of participants
/ Brian Tracy Certificate & Dr Marshall Goldsmith Certificate Q&A session with Dr Gennady Polonsky limited number of participants
/ / Q&A session with Dr Graziano Dominici limited number of participants
/ / Exclusive individual Photo with Speakers
/ / Brian Tracy Certificate & Dr Marshall Goldsmith Certificate
  • All prices exclude 20% VAT.
  • Discount of 10% if you register 5 or more participants from the same company.
  • Simultaneous translation in Serbian with headphones
  • VIP session with Mr. Brian Tracy and Dr Marshall Goldsmith is limited to only 30 people

BBEE Business Forum will be held in English, with simultaneous translation to Serbian. For the reservation to be valid, the full amount must be paid in advance. Seats are limited!


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We are grateful of our PARTNERS and the thinking, ideas and enthusiasm they bring to build BBEE BUSINESS FORUM.

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